Empire
Africa
OUR SERVICES
Corporate Branding
Empire Africa also engages in Corporate Branding in order to develop integrated marketing solutions for our clients. In today’s competitive markets, branding strategies need to be aligned to the vision of the company to have the desired impact on consumers.
We develop a branding solution that will increase brand recognition and position the brand to attract the desired target market. In addition,Empire Africa also functions as an outsourced branding supplier.
We offer a wide range of branding solutions from corporate gifts and clothing, to promotional items. The high quality of our branding material, affordability and turn-around times, have made Real Promotions the preferred supplier with the clients we work with.
Direct Marketing
We strategically employ our core strengths to build
brand equity and identity, with a great competency in brand repositioning.
Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Empires Africa approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all marketing efforts result in customer acquisitions.
Brand Activations
We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Marketing and Brand Activation campaigns are often executed with minimal sales results. Empire Africa therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a marketing message using the Fetures, advantages and benefits (FAB) of your product.
Training And Development
One of Empire Africa's most astute skills is our ability to effectively train and develop people in the Sales and Marketing industry. We understand people, and have learned how to align personal values and goals to performance targets. Our internal training program builds the confidence of individuals to effectively sell themselves, as well as any product or service. Many small business owners have great ideas, the passion to succeed and the basic set up to get their company’s growing. Unfortunately, they often fail as they do not know how to market or sell their products/services. We offer hands-on training to assist these business owners, to not only break even and manage their expenses, but to boost their sales drive to generate income and achieve realistic financial goals. Our mentorship initiative in this regard caters for long term coaching, to enable these companies to grow and contribute positively to the South African Economy.